Dailymessage

Goodmorning!
From a book called ஃபைனான்ஸ் to small stale industry:

" while the theorwtixal questions regarding availability of markey for the goods of the unit is simple, the judgements in respect of the answers requires through study and critical analysis.

*How big is the market?
*what is the present குவாண்டம் supply from the exusting unit?
*what is the கப்?
*Howxmuch of the gao the unit would be meeting?
*is the unit capable of meeting the gap?
The unit's sales plan and the assumptions on which the sales plan have been drawn have ti be studied and corr9borated with information from industry sources, experience of similar units in the books of the bank/area, suppliers of machiner6, raw materials etc, buyers of the goods pr9duced bybthe unit, official publucatiins of trade bodies etc as is appropriate to தேவியே of industry. If any market சர்வே has been done, the credibility of the ஏஜென்ஸி has to be looked into in terms of its standing and reputation, experience etc.

the unit marketsthere strategy has ti be evaluated. Its special advantage in the market needs to be highl8ghted.Normally an SSI unit will have some special advantage like localised market, tie-up woth a மீடியம் / large unit on account of personal relationship, comparativeky lower cost தான் competitirs in the large industry, development of a special process, flexibity in the production of goods etc. the promoted strategy regarding sales promoti9n, advertisement, publucatiins , pricing, distributed, after -sales service etc need study.

the bank ஏர்செல் approach ti the evaluated of the marketimg Facebook of தற் project is to endures that the unit has framed a practical and reasonable strategy ti market its products and achieve an acceptance share and profit; it has the proper marketimg செருப்பு to achieve the same.

the செல்லுங்கள் ப்ருஸ் needs special comment-whether the ப்ருஸ் is competitive and realust8c etc; the basis ஓஜா which the ஸ்பெல்லிங் ப்ருஸ் has been determined, whether the ப்ருஸ் of the product has been stale, whether the product is subject to ப்ருஸ் controlled, production controlled etc.

if the goods are promises ti be existed , the details of existed market, intentions available etc should be analys3d.

if the unit is ab ancilkary unit, the parent unit's projects have to be studied as அலசி its relationship with other ancilkary உ its ஐபி terns of prompted payment , extensionofyou technical and other help e5c.

the book written by two author from State bank of India, with a firewood by managing டைரக்டர் of SBI european bank Ltd.,London

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